News
8 min read

4 Fall Marketing Ideas for a Rising Establishment

4 Fall Marketing Ideas for a Rising Establishment
Published on
September 6, 2023

‘Tis the season of falling leaves, pumpkins, and all-things-orange. It’s also the time of year when people would prefer staying indoors over leisurely strolls in the outdoors. If you’ve just opened a small business, you may not attract many customers with traditional marketing efforts like attractive signage and billboards.

Keep reading to find out how you can promote your establishment this fall.

1. Stay Updated on Optics

Attractive signage for your salon or barbershop may attract customers to your shop. However, you may want to keep it updated by giving it a fall touch. If your sign isn’t customizable, we suggest you trade it for an LED version. That way, you can switch it whenever the time of year calls for it.

Other than your physical storefront, you’ll also want to optimize your virtual platform through banners, seasonal SEO strategies, colors, seasonal promotions, and more. Using these alongside attractive and relevant slogans could boost your search engine rankings and attract more customers to your establishment.

To promote your business in the fall, you’ll have to optimize it in kind. Learn how you can run a successful business by updating your practices.

2. Introduce Reusable Tote Bags

While introducing reusable tote bags is good for the environment, getting your customers to use them is another ballgame. However, once you’ve convinced them to return with your bags, you’ve successfully marketed your business model.

Encourage your audience to stop using plastic or paper bags and switch to your personalized tote bags instead. Who knows? They might shop at other places with your bag, thereby increasing your brand awareness.

To promote your business in the fall, you’ll have to optimize it in kind. Learn how you can run a successful business by updating your practices.

A Display of Tote Bags with Different Designs and Words

3. Participate in a Festival

With lockdown a thing of the past, local fairs might make a comeback this year. If bringing the business to people’s computers isn’t cutting it for you, take a personal approach by taking your business where they’ll be turning up in huge numbers.

Plan games and community events to attract customers to your stand, and keep your discounts front and center where they can see them. You could also give away your products as prizes for the games and get the word out about your business.

4. Promote Contactless Payment Methods

COVID-19 has made ours a contactless reality. It’s pushed up the future, and brought it squarely in the present, and made shoppers avoid businesses that take cash and cards like the plague.

If you want to keep your new business afloat, you have no choice but to go contactless. If you think it’ll cost you a pretty penny, you probably haven’t seen mobile payment solutions yet.

Just like customers can now make payments through the digital wallets on their phones, sellers, handymen, and other professionals can accept these payments on their phones. All they need to do to start accepting payments is download a mobile payment app on their phones and sign up with the provider.

What Makes ScanPay Different?

Even though there are more than a few mobile POS systems out there, ScanPay is in a league of its own.

By signing up with our mobile payment and digital wallet service, you can generate quick QR codes to accept safe and secure payments from the customers. Need we say more?

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