While the business industry adapted to e-commerce in 2021 and experienced a digital transformation, 2022 will focus more on customer expectations. With e-commerce sales in the United States surpassing $1 trillion in 2022, businesses must prioritize customer experience to gain an edge over their competitors.
With a decrease in traditional payments due to the COVID-19 pandemic, businesses and customers are expected to use alternative payment options as a top priority. Explore some of the most popular e-commerce and payment trends of 2022.
Voice assistants on your TV remote control, home smart hub, and smartphones have become increasingly popular. Whether you’re looking for an online shopping store or other online services, voice search can provide you relevant search results. E-commerce business owners must adapt to these changes in search to optimize their future sales.
They can do this by optimizing e-commerce sites and prioritizing the kind of information individuals ask for. Important information includes physical addresses, business hours, contact numbers, and website URLs.
Artificial intelligence and machine learning can help predict shopping patterns according to shopping history and browsing. Since every buyer has unique needs, the human brain can't customize a website for every visitor. However, AI includes machine learning features that allow e-commerce businesses to deal with cross and up-selling.
Buy now, pay later (BNPL) is a new flexible payment option that allows customers to pay interest-free installments. The payment model has also compelled banks to either partner with an existing provider or introduce their own BNPL to maintain direct relationships with customers.
In addition to ensuring a seamless user experience, embedding the payment can also utilize customer data. This will provide customers with personalized financing options when they make a purchase. Moreover, favorable payment terms at the checkout will minimize processing costs for the retailer.
Additional Payment Options
If your online store accepts payments only through debit or credit card, consider using tools that allow customers to buy with a payment plan without additional fees. These payment options also ensure a quick checkout process.
Diversifying payment technology can help businesses reduce cart abandonment and expand their customer base.
Using videos is an effective marketing strategy to attract new customers. E-commerce businesses are now creating videos and uploading them on social media and their website. For example, tutorials, explainers, and unboxing videos can help customers make an informed decision.
Mobile payments offer solutions that are both user-friendly and beneficial for your finances. ScanPay is no different. The contactless payment app offers end-to-end secure mobile payments for smoother operations at a 2.79% + 20 cents fee on every transaction.
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